CLIENT
Option Scout
TIME
2022
SCOPE OF WORK
Product design
Dashboard design
Website design
Pfizer hemophilia companion
01. The Context & Strategic Challenge
As part of a high-stakes exploration for Pfizer, I was tasked with defining the MVP for a Hemophilia management platform. Hemophilia is a chronic condition requiring lifelong, meticulous tracking of "bleeds" (internal bleeding episodes) and complex medication schedules.
The primary challenge was not just "making an app," but minimizing the burden of illness. Standard medical logging is often perceived by patients as a reminder of their condition, leading to low engagement and "logging fatigue." We needed a solution that felt like a supportive companion rather than a clinical data-entry tool.

Testimonials
Client Experiences and
Success Stories
Real Stories of Success and Satisfaction
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